Season two out of Super Bowl XLVI. Vocal combat, taken to its logical conclusion.

All-new during the writers' strike. Music from the Rolling Stones to Billie Eilish, and Taylor Swift during a Chiefs game. #1 Reality Show

A special shoot morphed Kid Cudi into his Star Trek alter ego, then Epic dropped him into the game with a music video and a concert reward.

The launch that turned one show into a whole night of them.

Sometimes you just need to stop and smell the roses.

No show yet? No problem. These started running on Mother's Day.

From the "Parenthood is…" series. One of the good ones.

Premiered after Super Bowl LV inside a 360 campaign with a spot every quarter. Became the #1 new show on television. Featuring Rapsody.

Star Trek fans delighted in this.

This one was put together from phone video, went viral on social, and always makes me laugh. Keeping it simple is sometimes the best strategy.

Three generations, three eras, three cleanups — each scored to its own decade.

Alicia Keys, halftime of Super Bowl LVIII, mirrored on social the same night. Tracker became the #1 show on television.