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ABOUT SAMPSON WILLIAMS

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Welcome!

 

At the end of the day life is just a story, that you tell your friends and family, people you meet and yourself. A collection of experiences that encapsulate a little time here before you leave and come back to do it all over again. It’s a game where everyone is playing on the same side, where the universe is always conspiring for you to have the best E-ticket rollercoaster ride your soul can handle.

 

For the last 20+ years my work has been a really great story! Leading fearless creative teams that always looked to make things better, make things stand out and bring an emotional hook and joy into their work that is contagious and infectious, that energetic spark that travels into people’s homes and hooks them on great content, the kismet that makes them watch. We've built millions of fans together. 

From launching Tracker, The Voice, House and the Equalizer after four different Super Bowls to Star Trek Discovery on Paramount+, it’s been so cool, I mean just one of those would have been cool, but all five is amazing! And there’s dozens more just like it from Survivor, FBI, The Grammy Awards and American Idol to Blue Bloods, Scorpion, NCIS, and Parenthood. For CBS, Paramount+, NBC, and FOX including a Star Trek Kid Cudi Fornite stunt that was out of this world. Who gets to do that? A dream come true! And don’t get me started on meeting Robin Williams, such a kind man, or LL Cool J who took a moment to hang with my 7-year-old son on set, so many great experiences, so many great stories to tell.  We all know it when it happens, that feeling when hundreds of millions of people, strangers, find the joy in our play, the joy we put there for them. 

Let's play together! 

Thank you for visiting!

Warm regards,

Sam

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© 2026 Sampson Williams

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